By The American Conservatives,November 20, 2019 12:00pm EDT”The American Opera Company is the most important artistic entity in America, and it should be in the program,” the opera’s principal conductor, Jim Croce, told The American Heritage magazine.
“We are trying to do a lot to help people see opera, but we are not a big audience-buying organization.
We want to get people to see the art that has made this country great.
I’m a firm believer in having a free market approach.
But I think we have to be careful about the way we do it.”
Croce and the opera company are trying a different approach.
Instead of taking a traditional approach to advertising, the company is advertising opera.
Croce said in an interview with The American Times that the company’s goal is to make the opera more than just a show.
“Our goal is that the opera be a part of the culture, a part that’s in the public consciousness,” he said.
“That is the reason we’re advertising it.
We believe that a big part of what makes opera great is that it’s the culture that’s being promoted.”
Crociere is not the first American to suggest that opera is too niche.
Last year, opera singer-musician, Thea Seydoux, told Time magazine that opera was in need of a renaissance.
“Theater is the one genre that I don’t feel the world should be able to talk about without thinking about what we’re doing in the studio and how it’s working and the technology we’re using and the art we’re putting out there,” Seydoux said.