A UK porn studio has started charging viewers for the privilege of watching the latest instalment of the Star Wars saga for free.
The operator, HighJump, has been in the business for 10 years and is currently based in the Netherlands, which has some of the highest levels of internet pornography availability.
“We are really proud to be the first European company to offer this feature in the United Kingdom,” said HighJump’s chief executive, Rolf Schulze.
“Our partners at Pornhub have been amazing in allowing us to create this experience for them.
It’s great to be able to give the viewers of the UK a great, fun and affordable alternative to their own paid-for services.”
HighJump charges viewers between £3.50 and £10.
The company has partnered with Pornhub to offer users access to the latest releases, including the latest Episode VII.
The subscription option allows viewers to stream the film in its entirety, as well as access the site’s full content.
The service is currently available to the public in the US, UK, Germany, Canada, Australia and New Zealand.
“There is no doubt that high-quality, high-fidelity content is a key part of the adult entertainment industry,” said Pornhub’s CEO, Cindy Crawford.
“This is great news for all of our fans and we hope our partners continue to innovate and support this growth.”
Highjump has a large user base and its subscription service is one of the largest in the industry.
It is currently offering the service in all 50 US states and is expanding into Australia, Germany and the United Arab Emirates.
The first installment of the movie, The Last Jedi, is due to arrive in cinemas on December 15.
It will be available to watch for free for the first time on Christmas Day, when the movie is released on Blu-ray.
“I hope that everyone will take advantage of this great new opportunity to enjoy this movie,” said Crawford.